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Flight Utility opens a new aperture to form the future visual language of Jordan Brand. Call it an attitude or a www.annieleibo.cz championship mentality or a commitment to the pursuit of greatness — it’s all predicated on adapting to athletic and aesthetic shifts. This is the mentality you’ll see come to life in our design going forward. After all, for us at Jordan Brand, conquering change is second-nature; you can see it in the Jumpman, shaking free from the grip of gravity. For athletes playing on the court or greens, a lot of features matter in a shoe: traction, cushioning, overall feel underfoot. But regardless of a player’s personal preferences, there is one deal-breaking detail — fit. For peak performance a shoe has to fit Adidas NMD Dámské well immediately, and keep that secure, locked-in feeling.
What's more, even a perfect fit while stationary can loosen during play; that's because feet naturally expand as an athlete moves and strikes the ground. Look at basketball players Adidas ZX Flux Dámské during a game — they’re regularly re-tying shoes, tugging laces tighter and adjusting fit on the bench.
To find a solution for better fit and sustained containment, Nike asked how it could simplify the process. Previous work done on HyperAdapt, an innovation developed for Nike’s self-lacing shoes, informed the team as they looked to create a universal, accessible Adidas Ultra Boost Dámské model. The answer is FastFit, a manual system that instantly secures the entire foot. How it worksThe innovation has myriad benefits. First, it eliminates adjustments and readjustments to laces and replaces those interactions with a Nike Air Max 90 Donne single, efficient pull. Because the tightening system can withstand the equivalent of at least 60 pounds of tension with every turn of the mechanism, the shoe stays cinched throughout a player’s movements. FastFit also delivers equal pressure Nike Air Max 2017 Femme across the top of the foot to prevents hot spots. And the instep strap, or “lace,” is similar to the cords made for parachutes, which ensures the tightening system is incredibly durable too. Finally, there’s a style factor — FastFit’s sleek, minimalist system just looks cool.Nike launched the first of seven "CR7 Chapters." These are specially designed Mercurial Nike Air Force 1 Dam boots, each relaying an important piece of Cristiano Ronaldo's personal and footballing history. The final iteration, Chapter 7, is the culmination of the storytelling and pays homage to the player's number 7 in the forefoot graphic, Nike Air Force 1 Femme and also nods to the memorable carbon fiber boots of the pastVP of Design for Jordan Brand, discusses the design philosophy of new collections and setting the Jumpman up for the future.
I get asked all the time what it’s like to be the creative Nike Air Max 270 Dam director for Jordan Brand. The answer is it’s an unbelievable opportunity to take an iconic symbol known around the world — the Jumpman — and obsess about how we can script it for the future.
Of course, we in Jordan Brand are fortunate to lay claim to all the assets and the icons we have; there’s a long history of ground-breaking design to borrow from and Adidas Superstar Donne modernize. But great designers — and we have a huge team of them here — know that design must look toward what’s next.


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